About Us

JADE is more than just gym wear.
It's a feeling. A beginning. A memory.

The brand was born from the desire to create clothing that not only makes you feel strong, but also comfortable. Clothing that accompanies you – during your workout, in everyday life, and in all the moments in between.

A part of JADE is very personal. The bee in our logo represents a person who is no longer with us, but who remains a part of this journey. It reminds us to keep going, to be mindful, and to create things with heart.

Our pieces are made from organic fabrics, consciously chosen for comfort, quality, and freedom of movement. We believe in honest materials, responsible choices, and timeless design – far from fleeting trends.

JADE is a Swiss brand, founded with the aim of combining naturalness, quality, and responsibility. A portion of our proceeds goes to animal shelters and organizations in need of support. Because we believe that success only makes sense when you give something back.

JADE stands for strength without harshness.
For movement without pressure.
For a feeling of home – in your body, in your everyday life, in what you wear.

Welcome to JADE.